Introducing the new ghd max - our professional wide hair straightener with dual-zone technology and 70% larger plates** for smooth and sleek results, with no extreme heat. Fitted with wide 1.65"" styling plates harnessing two new generation heat sensors for consistent heat distribution, the new ghd max hair straightener is ideal for styling long or thick hair types in half the time*. Evenly maintaining the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair, the wide hair straightener delivers professional performance for quick, easy styling with flawless results. The ghd max is engineered to maintain healthy tension and efficient heat transfer from the plates into the hair, to give 80% more shine† and up to 2x less frizz†† for a long-lasting, salon-quality finish. With smooth, contoured plates that glide effortlessly through the hair and a sleek design with curved edges, create glass like straight styles or loose natural looking waves with the ghd max.